TrackNerd Supply Chain Case Study
Navigating a fleet-management start-up to its best sales scenario in 3 months
TrackNerd is a technology-focused data-driven startup providing end-to-end connected mobility solutions to fleet owners & businesses to get better control on their vehicles and assets across industries. Their intelligent fleet management, fuel monitoring system and GPS tracking software helps companies in operating day to day tasks in a modern, reliable and easy way.
The client was struggling to connect with the right audience, especially the Electric Vehicle fleet owners and customers in construction business. They approached Kredis to create a sales strategy that would help them build strong inroads in these industries.
The EV market being a growing industry is not as organized yet as other sectors. This made it challenging to find the right people who could be identified as the decision makers or driving forces. Kredis took a comprehensive approach and thoroughly researched the EV aggregators to come up with a customized plan for TrackNerd.
Email Campaign – Team Kredis ran an email campaign to target the right stakeholders. The emails did not just feel personal but also addressed the real challenges faced by the customers which caught their attention and helped generate qualified leads. Once we received a response from the potential leads, the team arranged for calls to nurture these leads and initiate fruitful communication.
LinkedIn Campaign – LinkedIn is the place if you wish to connect with high-quality B2B leads. It can also sometimes integrate with your existing CRM making lead generation and nurturing a piece of cake. Team Kredis opted for a smart LinkedIn campaign to deliver effective leads and empower the client to achieve their business goals rapidly.
In a span of 3 months, Kredis successfully managed to generate a lot of leads out of which 10 meetings resulted in the first month itself. The numbers were reassuring for Kredis as this was the first time we ventured into the EV and construction sectors while the client team was also preparing themselves for this new influx of leads.
The client now has a steady inflow in its sales funnel and has expanded their team to work on the closures.
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