Targeted Strategies for Efficient Market Capture and Growth

Maximizing Leads for Setu’s BBPS New Product Launch

overview

Setu is a top fintech company that offers easy-to-integrate, secure API solutions for digital payments and banking. Their platform is designed to help businesses smoothly connect with financial products, promoting financial inclusion across India.

Challenges

Market Capture with focus on Quality SQLs thus building a strong market presence.

Setu launched their new product, BBPS (Bharat Bill Payment System), and wanted to quickly capture the market. They were looking for the right partner to help them connect with key decision-makers and build a strong market presence. After evaluating their needs, Setu chose Kredis as their trusted partner to guide them through this exciting phase.

Our Approach

We conducted outbound campaigns for multiple products, including Account Aggregator, Data Gateway, and APIs for PAN Verification, Offline Aadhaar e-KYC, Aadhaar e-Sign, and Digilocker.

With Kredis’ proven experience and a tailored approach, we helped Setu identify the right stakeholders, drive engagement, and build momentum. Our strategy focused on getting results quickly while ensuring long-term success.

Universe Mapping: We identified key decision-makers in Banks and NBFCs. This approach allowed us to focus on high-potential leads and ensure we were reaching the right people.

Account-Based Marketing (ABM): Our ABM strategy included personalized email cimeampaigns, followed by timely follow-ups. This kept decision-makers engaged and helped build strong, ongoing relationships.

LinkedIn Outreach Campaigns: We sent tailored messages on LinkedIn to keep the conversation going and ensure we maintained momentum through the sales process.

key achievements

Kredis achieved Impactful results for Setu in a short period of time

2X Increase in Qualified Leads: We helped Setu double their qualified lead flow each month, driving meaningful engagement and increasing opportunities.
Increased Engagement: We helped Setu capture attention and maintain interest from key decision-makers.
Wider Reach: Setu gained significant exposure, attracting strong leads and building a strong market presence.

Through a clear and focused approach, Kredis helped Setu quickly capture the market. We expanded their reach, boosted engagement, and generated valuable leads, setting them up for success.