Overview

Tan90 provides innovative thermal energy solutions, including Phase Change Materials (PCMs) and thermal packaging solutions, ensuring temperature control for extended durations. Their products help businesses transport temperature-sensitive goods without using refrigerated vehicles, reducing operational and logistical costs while lowering carbon emissions. PCM technology efficiently maintains temperature control for perishable goods like food, pharmaceuticals, and vaccines.

Tan90 sought to expand its market share in the cold chain logistics industry, targeting businesses such as F&B, ice cream, frozen foods, pharmaceuticals, beer brands, and quick-commerce companies.

Challenge

 · Target Audience: Their primary customers included cold chain logistics providers and businesses handling perishable goods, limiting the potential pool of prospects.

· Hard-to-Reach Decision-Makers: Key stakeholders in supply chain and operations often had gatekeepers, making direct outreach difficult.

· Expansion Goals: Tan90 aimed to generate leads and acquire new customers in additional cities while maximizing engagement within their existing markets.

Our Approach

1. Preparation Phase

   • Developed email and calling pitches based on presentations and case studies provided by Tan90.

   • Created an industry- and use-case-specific Go-To-Market (GTM) outreach plan.

     
     

2. Personalized Email Campaign

   • Industry Focus: Started with the Food & Beverage (F&B) sector and extended to the pharmaceutical sector.

   • Drip-Email Sequence: Designed emails to resonate with decision-makers in supply chain and logistics departments by addressing pain points and presenting Tan90’s value proposition.

   • Outcome: Positive leads were generated, leading to qualified meetings through effective nurturing.

     
     

3. Targeting Accurate Industries

   • Ice Cream & Frozen Food Manufacturers: Emphasized cost-effective cold chain solutions, reducing expenses, and minimizing carbon emissions.

   • Pharmaceutical Companies: Highlighted Tan90's capability to maintain precise temperature control during vaccine and medicine transportation while ensuring regulatory compliance.

     
     

4. Highly Curated Calling Campaign

   • Conducted detailed research to identify key decision-makers.

   • Designed customized scripts to address sector-specific challenges.

   • Utilized warm leads from email campaigns to strategically schedule calls.

   • Delivered tailored messaging for each niche sector, showcasing solutions for industry pain points.

     
     

5. Campaign Execution and Results

   • Secured valuable discussions with decision-makers in targeted industries.

   • Demonstrated Kredis' ability to understand and address industry-specific challenges.

     
     

This structured approach resulted in a successful campaign with qualified leads and meaningful engagements for Tan90.

Key Achievements

• High Conversion Potential: Approximately 80% of the leads progressed to advanced stages, including trials.

• Geographic Expansion: Successfully helped Tan90 enter two new cities, enabling them to broaden their market presence and building traction in those regions.

• Early Conversions: By the fourth month of the partnership, they started seeing conversions from shared leads, setting a solid foundation for sustainable growth.

This results-driven approach not only accelerated Tan90's expansion but also reinforced their market leadership in providing innovative thermal solutions.