CloudConnect Cloud-based Solution Platform Case Study

The client:

CloudConnect is a platform revolutionizing the way businesses approach cloud communications. It seamlessly integrates voice, data, and collaboration services, empowering organizations to enhance efficiency and communication. Offering a seamless experience for businesses, it specializes in cloud-based solutions, ensuring secure and efficient connectivity. With a commitment to innovation, they provide scalable and reliable cloud-based communication solutions for modern enterprises.

CloudConnect faced the challenge of lacking a structured outbound lead generation process. At that time, they partnered with Kredis in June'23 seeking to enhance its lead generation capabilities. The partnership proposal proved a success for Kredis as we had worked with similar companies like CloudConnect in the past and delivered successful outcomes to them over the years.

The action:

Kredis initiated a three-month partnership with CloudConnect to begin with. The primary goal was to establish and execute an effective outbound lead generation process for CloudConnect. The targeted industries were BFSI, education, health, and IT/ITES. The goal was to make sure their efforts hit the right spots and helped the business grow.

In the initial three months, we were successful in securing approximately five high-quality meetings each month. Recognizing the positive outcomes of the partnership, CloudConnect extended it for an additional three months in September.

Kredis implemented an omnichannel approach, utilizing email, calling, and LinkedIn to broaden the reach and engagement with potential clients. Timely strategic changes in content, calling pitch, changing the point of contacts, etc. was the approach - always aiming to get closer to turning a potential customer into a client for CloudConnect.

The Result:

As the partnership reached the six-month milestone, the results spoke volumes. Kredis has successfully generated a total of around 40 leads for CloudConnect, maintaining an impressive average of six leads per month. Looking beyond just the numbers, Kredis has played a crucial role in assisting CloudConnect in closing deals, with several opportunities currently in advanced stages.

Testimony:

"We have been working with Kredis from last few months and I can say that they have been a good addition to our organisation in terms of account mapping. The efficiency of their streamlined process contributes to an overall positive experience, and would like to appreciate the team who is working with us.”

- Vidhu Nautiyal (Co-Founder, Chief Revenue Officer) Cloudconnect

The collaborative efforts between Kredis and CloudConnect have not only addressed the initial challenge but also set the path for the business to keep growing in the long run. The impact of the partnership showcases the effectiveness of Kredis's lead generation strategies in the competitive cloud communication industry. Looking ahead, the future holds promise for continued expansion and success for both Kredis and CloudConnect.